Convergence Marketing: Strategies for Reaching the New Hybrid Consumer

Jerry Yoram Wind · Vijay Mahajan · John Hagel

84 citations0/0 files stored

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Digital Marketing and Social Media Digital Innovation in Industries

Abstract

Foreword. Preface. Acknowledgments. I. UNDERSTANDING THE CENTAUR. 1. The Centaur Awakens. 2. The Reality of the Centaur. II. NAVIGATING THE FIVE CS OF CONVERGENCE. 3. Converging of Customerization. 4. Converging on Communities. 5. Converging on Channels. 6. Converging on Competitive Value. 7. Converging on Choice. III. MASTERING CONVERGENCE MARKETING. 8. Transforming Marketing. 9. Convergence Marketing Strategies. IV. TRANSFORMING THE ORGANIZATION. 10. Designing the Convergent Organization. 11. C-Change. 12. Conclusion. Index.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 84 citations exist upstream.

Cited by

2002The E-Marketing Mix: A Contribution of the E-Tailing Wars 2004Whose Identity Is It Anyway? Consumer Representation in the Age of Database Marketing 2007Mobile customer relationship management: underlying issues and challenges 2005Managing electronic commerce retail transaction costs for customer value 2004Corporate Branding in Marketspace 2015Mobile environments and innovation co-creation processes & ecosystems 2009Beyond e-business models: the road to virtual worlds 2018Fashion companies and customer satisfaction: A relation mediated by Information and Communication Technologies

Imported from OpenAlex (CC0) — nothing here is generated.