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ArticleDeveloping New Rules for New Markets

John Heath Roberts2000

Article2000

Developing New Rules for New Markets

John Heath Roberts

109 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Marketing and Advertising Strategies Service and Product Innovation Digital Platforms and Economics

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References

2019Diffusion of Innovations 1 1972Conditional logit analysis of qualitative choice behavior 1976A New Approach to Consumer Theory 1994The Capabilities of Market-Driven Organizations 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity 1976A New Product Growth Model for Consumer Durables 1990Delivering quality service: balancing customer perceptions and expectations 1970Marketing Research

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Year2000

Typearticle

Published2000-01-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations109

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1177/0092070300281004

openalex_workW2094843549

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