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Developing New Rules for New Markets
16 references·16 citing·37 second hopsampled
Developing New Rules for New Markets (2000)Developing New Rules for New MarketsDiffusion of Innovations 1 (2019)Diffusion of Innovations 1Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…Why Satisfied Customers Defect (1995)Why Satisfied Customers DefectRelationship Marketing of Services--Growing Interest, Emerging Perspectives (1995)Relationship Marketing of Ser…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The Measurement and Determina…Customer satisfaction, customer retention, and market share (1993)Customer satisfaction, custom…Delivering quality service: balancing customer perceptions and expectations (1990)Delivering quality service: b…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Basic Marketing: A Managerial Approach (1978)Basic Marketing: A Managerial…A New Product Growth Model for Consumer Durables (1976)A New Product Growth Model fo…A New Approach to Consumer Theory (1976)A New Approach to Consumer Th…Conditional logit analysis of qualitative choice behavior (1972)Conditional logit analysis of…Marketing Research (1970)Marketing ResearchConsumer Behavior as Risk Taking (1960)Consumer Behavior as Risk Tak…RETRACTED: Influence of values, brand consciousness and behavioral intentions in predicting luxury fashion consumption (2020)RETRACTED: Influence of value…Consumer values, fashion consciousness and behavioural intentions in the online fashion retail sector (2018)Consumer values, fashion cons…Lack of sleep and the development of leader-follower relationships over time (2017)Lack of sleep and the develop…A Survey on Churn Prediction Techniques in Communication Sector (2013)A Survey on Churn Prediction …Product survival analysis for the App Store (2012)Product survival analysis for…Assessing multifunctional innovation adoption via an integrative model (2010)Assessing multifunctional inn…Finding the Hidden Pattern of Credit Card Holder’s Churn: A Case of China (2009)Finding the Hidden Pattern of…An exploration of marketing tactics for turbulent environments (2009)An exploration of marketing t…The effects of Information and Communication Technology on Customer Relationship Management and customer lock-in (2007)The effects of Information an…Marketing strategy: taxonomy and frameworks (2006)Marketing strategy: taxonomy …COPING WITH COMPLEXITY AND TURBULENCE - AN ENTREPRENEURIAL SOLUTION (2006)COPING WITH COMPLEXITY AND TU…Critical Success Factors in Electronic Commerce: Korean Experiences (2005)Critical Success Factors in E…E-commerce critical success factors: East vs. West (2004)E-commerce critical success f…New millennium, new segments: moving towards the segment of one? (2001)New millennium, new segments:…Banks, customer relationship management and barriers to the segment of one (2001)Banks, customer relationship …The intersection of modelling potential and practice (2000)The intersection of modelling…The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)A resource‐based view of the firm (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Firm Resources and Sustained Competitive Advantage (1991)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)Relationship Quality in Services Selling: An Interpersonal Influence Perspective (1990)Zero defections: quality comes to services. (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Relational Benefits in Services Industries: The Customer's Perspective (1998)Understanding Relationship Marketing Outcomes (2002)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Financial Ratios and the Probabilistic Prediction of Bankruptcy (1980)Macroeconomics and Reality (1980)Discrete Choice Methods with Simulation (2001)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Measuring Service Quality: A Reexamination and Extension (1992)The Behavioral Consequences of Service Quality (1996)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)The Strength of Weak Ties (1973)Diffusion of innovations. (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)MONOPOLISTIC COMPETITION AND OPTIMUM PRODUCT DIVERSITY (1975)Investor Sentiment and the Cross‐Section of Stock Returns (2006)1. On the Concept of Health Capital and the Demand for Health (2017)Using Online Conversations to Study Word-of-Mouth Communication (2004)Electronic word-of-mouth in hospitality and tourism management (2007)What Makes Online Content Viral? (2011)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)
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References

  • 2019Diffusion of Innovations 137,320 cited
  • 1972Conditional logit analysis of qualitative choice behavior14,281 cited
  • 1976A New Approach to Consumer Theory6,913 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 1976A New Product Growth Model for Consumer Durables3,948 cited
  • 1990Delivering quality service: balancing customer perceptions and expectations3,870 cited
  • 1970Marketing Research3,552 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1995Relationship Marketing of Services--Growing Interest, Emerging Perspectives3,167 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 1995Why Satisfied Customers Defect2,226 cited
  • 1993Customer satisfaction, customer retention, and market share2,151 cited
  • 1960Consumer Behavior as Risk Taking1,879 cited
  • 1978Basic Marketing: A Managerial Approach1,663 cited
  • 1993The Measurement and Determinants of Brand Equity: A Financial Approach

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1,502 cited

Cited by

  • 2006Marketing strategy: taxonomy and frameworks105 cited
  • 2018Consumer values, fashion consciousness and behavioural intentions in the online fashion retail sector101 cited
  • 2020RETRACTED: Influence of values, brand consciousness and behavioral intentions in predicting luxury fashion consumption94 cited
  • 2004E-commerce critical success factors: East vs. West76 cited
  • 2001New millennium, new segments: moving towards the segment of one?60 cited
  • 2012Product survival analysis for the App Store59 cited
  • 2017Lack of sleep and the development of leader-follower relationships over time52 cited
  • 2010Assessing multifunctional innovation adoption via an integrative model51 cited
  • 2001Banks, customer relationship management and barriers to the segment of one37 cited
  • 2006COPING WITH COMPLEXITY AND TURBULENCE - AN ENTREPRENEURIAL SOLUTION36 cited
  • 2007The effects of Information and Communication Technology on Customer Relationship Management and customer lock-in35 cited
  • 2005Critical Success Factors in Electronic Commerce: Korean Experiences34 cited
  • 2013A Survey on Churn Prediction Techniques in Communication Sector33 cited
  • 2009An exploration of marketing tactics for turbulent environments28 cited
  • 2009Finding the Hidden Pattern of Credit Card Holder’s Churn: A Case of China27 cited
  • 2000The intersection of modelling potential and practice27 cited