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Les marques, capital de l'entreprise · Study

BookLes marques, capital de l'entreprise

Jean‐Noël Kapferer1991

Book1991

Les marques, capital de l'entreprise

Jean‐Noël Kapferer

79 citations·0/0 files stored·HAL

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

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2009Trademarks as an Indicator of Product and Marketing Innovations 1997Brand assessment: a key element of marketing strategy 2001Co-branding: clarification du concept 2006Store loyalty, bargaining power and the private label production issue 2012Towards a micro conception of brand personality: An application for print media brands in a French context 1996Packaging : une approche sémiotique 1995Le territoire-produit : étude des frontières cognitives de la marque 2009Internationalisation and sport branding strategy: a French perception of the Big Four brands

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Year1991

Typebook

Published1991-01-01

VenueHAL

Languagefr

Citations79

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW568497832

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