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Sabine Vsetecka · Study
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Sabine Vsetecka
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· latest 2004
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Assessing the Effectiveness of Sport Sponsorships — An Empirical Examination
2004 · 247 citations
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Assessing the Effectiveness of Sport Sponsorships — An Empirical Examination
Schmalenbach Business Review
·
2004
·
3 authors
247
citations