Assessing the Effectiveness of Sport Sponsorships — An Empirical ExaminationReinhard Grohs, Udo Wagner, Sabine Vsetecka2004-04-01articleSchmalenbach Business Review247 citationsclosedNo readable copy stored yet — this record is metadata only.Consumer Behavior in Brand Consumption and IdentificationMarketing and Advertising StrategiesDigital Marketing and Social MediaAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 247 citations exist upstream.References1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity1968Attitudinal effects of mere exposure.1999Building Brand Image Through Event Sponsorship: The Role of Image Transfer1997A model of image creation and image transfer in event sponsorship1998An International Review of Sponsorship Research2001Understanding sponsorship effects1991The Role of Sponsorship in the Marketing Communications Mix1994Awareness of Sponsorship and Corporate Image: An Empirical InvestigationCited by2008Leveraging sponsorships on the Internet: Activation, congruence, and articulation2011Brand marketing for creating brand value based on a MCDM model combining DEMATEL with ANP and VIKOR methods2010Dimensions of fit between a brand and a social cause and their influence on attitudes2010Does sponsorship work in the same way in different sponsorship contexts?2013Sponsorship effects on brand image: The role of exposure and activity involvement2009The Pivotal Roles of Product Knowledge and Corporate Social Responsibility in Event Sponsorship Effectiveness2013Is Publicity Always Better than Advertising? The Role of Brand Reputation in Communicating Corporate Social Responsibility2014Factors Influencing Sponsorship Effectiveness: A Meta-Analytic Review and Research Synthesis