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Srinivasan Ratneshwar · Study
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Author
Srinivasan Ratneshwar
24 works
· latest 2022
· 3 institutions
cluster: provisional
Works
24 shown
A narrative approach for overcoming the message credibility problem in green advertising
Journal of Business Research
·
2022
·
4 authors
92
citations
Why Narrative Ads Work: An Integrated Process Explanation
Journal of Advertising
·
2017
·
3 authors
202
citations
What to Get and What to Give Up: How Different Decision Tasks and Product Types Affect the Persuasiveness of Promotion‐ versus Prevention‐Focused Messages
Psychology and Marketing
·
2015
·
4 authors
11
citations
Drivers of consumer–brand identification
International Journal of Research in Marketing
·
2012
·
3 authors
888
citations
The time-harried shopper: Exploring the differences between maximizers and satisficers
Marketing Letters
·
2008
·
3 authors
207
citations
Pleasure or utility? Time planning style and Web usage behaviors
Journal of Interactive Marketing
·
2006
·
4 authors
140
citations
Distinctive brand cues and memory for product consumption experiences
International Journal of Research in Marketing
·
2005
·
3 authors
·
Open access
143
citations
The Times of Their Lives: Phenomenological and Metaphorical Characteristics of Consumer Timestyles
Journal of Consumer Research
·
2004
·
3 authors
·
Open access
142
citations
Innovations in Product Functionality: When and Why Are Explicit Comparisons Effective?
Journal of Marketing
·
2003
·
2 authors
90
citations
Does it Make Sense to Use Scents to Enhance Brand Memory?
Journal of Marketing Research
·
2003
·
2 authors
253
citations
Consumer Perceptions of Product Variants Positioned on Atypical Attributes
Journal of the Academy of Marketing Science
·
2003
·
2 authors
62
citations
Promoting Consumer Adoption of High‐Technology Products: Is More Information Always Better?
Journal of Consumer Psychology
·
2002
·
2 authors
63
citations
Goal‐Derived Categories: The Role of Personal and Situational Goals in Category Representations
Journal of Consumer Psychology
·
2001
·
4 authors
198
citations
The Impact of Ambient Scent on Evaluation, Attention, and Memory for Familiar and Unfamiliar Brands
Journal of Business Research
·
2000
·
2 authors
297
citations
Multiple-Category Decision-Making: Review and Synthesis
Marketing Letters
·
1999
·
9 authors
110
citations
Juggling and hopping: what does it mean to work polychronically?
Journal of Managerial Psychology
·
1999
·
2 authors
·
Open access
89
citations
Benefit salience and consumers' selective attention to product features
International Journal of Research in Marketing
·
1997
·
4 authors
·
Open access
82
citations
Goal-Derived Categories and the Antecedents of Across-Category Consideration
Journal of Consumer Research
·
1996
·
3 authors
210
citations
Consumer Covariation Judgments: Theory or Data Driven?
Journal of Consumer Research
·
1992
·
2 authors
113
citations
The Use of Comparative Advertising for Brand Positioning: Association Versus Differentiation
Journal of Consumer Research
·
1991
·
2 authors
222
citations
Substitution in Use and the Role of Usage Context in Product Category Structures
Journal of Marketing Research
·
1991
·
2 authors
360
citations
Comprehension's Role in Persuasion: The Case of Its Moderating Effect on the Persuasive Impact of Source Cues
Journal of Consumer Research
·
1991
·
2 authors
355
citations
Toward Understanding the Attraction Effect: The Implications of Product Stimulus Meaningfulness and Familiarity
Journal of Consumer Research
·
1987
·
3 authors
264
citations
Methodological and Theoretical Foundations of Advertising Copytesting: A Review
Current Issues and Research in Advertising
·
1985
·
5 authors
44
citations