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Drivers of consumer–brand identification

Nicola E. Stokburger-Sauer, Srinivasan Ratneshwar, Sankar Sen

International Journal of Research in Marketing· 2012-09-23· article· 888 citationsclosed

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Consumer Perception and Purchasing Behavior

Abstract

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Cite this

Nicola E. Stokburger-Sauer, Srinivasan Ratneshwar, Sankar Sen (2012). Drivers of consumer–brand identification. International Journal of Research in Marketing. https://doi.org/10.1016/j.ijresmar.2012.06.001

@article{e2012drivers,
  title  = {Drivers of consumer–brand identification},
  author = {Stokburger-Sauer, Nicola E. and Ratneshwar, Srinivasan and Sen, Sankar},
  year   = {2012},
  journal = {International Journal of Research in Marketing},
  doi    = {10.1016/j.ijresmar.2012.06.001}
}

Citations in this library

Stored only when both papers are in the corpus — 888 citations exist upstream.

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