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ArticleIdentity-based consumer behavior

Americus Reed2012

OA

Articlegreen2012

Identity-based consumer behavior

Americus Reed · Mark Forehand · Stefano Puntoni · Luk Warlop

642 citations·0/0 files stored·International Journal of Research in Marketing

No readable copy stored yet — this record is metadata only.

Consumer Behavior in Brand Consumption and Identification Consumer Perception and Purchasing Behavior Consumer Behavior and Market Dynamics

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 642 citations exist upstream.

References

1973The Strength of Weak Ties 1977Self-efficacy: Toward a unifying theory of behavioral change.1988Development and validation of brief measures of positive and negative affect: The PANAS scales.1891The Principles of Psychology 1975How To Do Things With Words 1954A Theory of Social Comparison Processes 1988Intrinsic Motivation and Self-Determination in Human Behavior 1992Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries

Cited by

2017Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude 2014Green Claims and Message Frames: How Green New Products Change Brand Attitude 2019The future of in-store technology 2020Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries 2020How fashion influencers contribute to consumers' purchase intention 2023The Metaverse: A new digital frontier for consumer behavior 2016How WeChat can retain users: Roles of network externalities, social interaction ties, and perceived values in building continuance intention 2018Self-congruity theory in consumer behavior: A little history

Details

Year2012

Typearticle

Published2012-09-18

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations642

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1016/j.ijresmar.2012.08.002

openalex_workW2102323017

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