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Stefano Puntoni · Study
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Author
Stefano Puntoni
35 works
· latest 2025
· 5 institutions
cluster: provisional
ORCID 0000-0002-3259-2325
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29
Citations
2,955
Works here
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Most cited in this library
Identity-based consumer behavior
2012 · 642 citations
Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior
2018 · 284 citations
Preference for Human (vs. Robotic) Labor is Stronger in Symbolic Consumption Contexts
2020 · 253 citations
Assessing Marketing Performance: Reasons for Metrics Selection
2004 · 251 citations
Bilingualism and the Emotional Intensity of Advertising Language
2008 · 248 citations
Works
35 shown
Ideation with Generative AI—in Consumer Research and Beyond
Journal of Consumer Research
·
2025
·
3 authors
61
citations
Non-fungible tokens in retailing: Sources of value and strategic implications
Journal of Retailing
·
2025
·
3 authors
·
Open access
9
citations
Generative AI in Marketing and Principles for Ethical Design and Deployment
Journal of Public Policy & Marketing
·
2024
·
2 authors
·
Open access
92
citations
How Artificial Intelligence Constrains the Human Experience
Journal of the Association for Consumer Research
·
2024
·
12 authors
80
citations
Deployment of algorithms in management tasks reduces prosocial motivation
Computers in Human Behavior
·
2023
·
3 authors
·
Open access
59
citations
When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account
Journal of Marketing
·
2022
·
4 authors
·
Open access
18
citations
Consumer preference for formal address and informal address from warm brands and competent brands
Journal of Consumer Psychology
·
2022
·
4 authors
38
citations
Misunderstood Menu Metrics: Side-Length Food Sizing Leads to Quantity Underestimation and Overeating
Journal of the Association for Consumer Research
·
2022
·
2 authors
·
Open access
1
citations
Perceptions of Justice By Algorithms
Artificial Intelligence and Law
·
2022
·
5 authors
·
Open access
61
citations
Preference for Material Products in Identity‐Based Consumption
Journal of Consumer Psychology
·
2021
·
4 authors
·
Open access
34
citations
Language and Consumer Dishonesty: A Self-Diagnosticity Theory
Journal of Consumer Research
·
2021
·
2 authors
·
Open access
104
citations
Preference for Human (vs. Robotic) Labor is Stronger in Symbolic Consumption Contexts
Journal of Consumer Psychology
·
2020
·
3 authors
·
Open access
253
citations
Autonomy in consumer choice
Marketing Letters
·
2020
·
14 authors
·
Open access
172
citations
The Power of Personal
Journal of Retailing
·
2020
·
4 authors
·
Open access
52
citations
Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior
Journal of Marketing Research
·
2018
·
3 authors
284
citations
Amazing Machines and the Quest for Meaning in Consumption
NIM Marketing Intelligence Review
·
2018
·
1 author
·
Open access
10
citations
MAN VERSUS MACHINE: RESISTING AUTOMATION IN IDENTITY-BASED CONSUMER BEHAVIOR
Journal of Marketing Research
·
2018
·
3 authors
·
Open access
44
citations
Linear thinking in a nonlinear world
Lirias
·
2017
·
3 authors
31
citations
When and why we forget to buy
Lancaster EPrints (Lancaster University)
·
2016
·
4 authors
0
citations
Productivity Metrics and Consumers’ Misunderstanding of Time Savings
Journal of Marketing Research
·
2015
·
2 authors
·
Open access
27
citations
When and why we forget to buy
Journal of Consumer Psychology
·
2015
·
4 authors
·
Open access
18
citations
Bang for the Buck: Gain-Loss Ratio as a Driver of Judgment and Choice
Management Science
·
2014
·
2 authors
35
citations
Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences
Journal of Consumer Research
·
2014
·
4 authors
15
citations
Choice and self: how synchronic and diachronic identity shape choices and decision making
Marketing Letters
·
2014
·
6 authors
·
Open access
1
citations
The bias in the bias: Comparative optimism as a function of event social undesirability
Organizational Behavior and Human Decision Processes
·
2014
·
4 authors
13
citations
Choice and Self: How Synchronic and Diachronic Identity Shape Choices and Decision Making
EUR Research Repository (Erasmus University Rotterdam)
·
2014
·
2 authors
8
citations
Efficiency Bias in Expected Value Assessment
ACR North American Advances
·
2014
·
2 authors
0
citations
The impact of cultural symbols and spokesperson identity on attitudes and intentions
International Journal of Research in Marketing
·
2013
·
4 authors
·
Open access
25
citations
Identity-based consumer behavior
International Journal of Research in Marketing
·
2012
·
4 authors
·
Open access
642
citations
Gender Identity Salience and Perceived Vulnerability to Breast Cancer
Journal of Marketing Research
·
2011
·
3 authors
80
citations
Two Birds and One Stone
Journal of Advertising
·
2011
·
3 authors
·
Open access
61
citations
Meaning Matters
Journal of Advertising
·
2010
·
3 authors
101
citations
Bilingualism and the Emotional Intensity of Advertising Language
Journal of Consumer Research
·
2008
·
3 authors
·
Open access
248
citations
Assessing Marketing Performance: Reasons for Metrics Selection
Journal of Marketing Management
·
2004
·
3 authors
251
citations
Self-Identity and Purchase Intention: an Extension of the Theory of Planned Behaviour
ACR European Advances
·
2001
·
1 author
27
citations