The influence of customer brand identification on hotel brand evaluation and loyalty development

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Kevin Kam Fung So, Ceridwyn King, Beverley Sparks (2013). The influence of customer brand identification on hotel brand evaluation and loyalty development. International Journal of Hospitality Management. https://doi.org/10.1016/j.ijhm.2013.02.002

@article{fung2013the,
  title  = {The influence of customer brand identification on hotel brand evaluation and loyalty development},
  author = {So, Kevin Kam Fung and King, Ceridwyn and Sparks, Beverley},
  year   = {2013},
  journal = {International Journal of Hospitality Management},
  doi    = {10.1016/j.ijhm.2013.02.002}
}

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