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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Carol M. Megehee · Study

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Carol M. Megehee

15 works· latest 2019· 3 institutionscluster: provisional

h-index14

i1015

Citations884

Works here15

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Most cited in this library

Fashion marketing of luxury brands: Recent research issues and contributions2011 · 157 citations
Social benefits of brand logos in presentation of self in cross and same gender influence contexts2015 · 98 citations
Creating visual narrative art for decoding stories that consumers and brands tell2010 · 85 citations
Applying complexity theory: A primer for identifying and modeling firm anomalies2017 · 83 citations
Consumer enactments of archetypes using luxury brands2011 · 71 citations

Works

15 shown

Consequences of national cultures and motivations on entrepreneurship, innovation, ethical behavior, and quality-of-life

Journal of Business and Industrial Marketing·2019·4 authors

41citations

Applying complexity theory: A primer for identifying and modeling firm anomalies

Journal of Innovation & Knowledge·2017·3 authors·Open access

83citations

Leaving Pleasantville: Macro/micro, public/private, conscious/non-conscious, volitional/imposed, and permanent/ephemeral transformations beyond everyday life

Journal of Business Research·2015·3 authors

22citations

Social benefits of brand logos in presentation of self in cross and same gender influence contexts

Journal of Business Research·2015·3 authors

98citations

When higher prices increase sales: How chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands

Journal of Business Research·2013·3 authors

50citations

Fashion's role in visualizing physical and psychological transformations in movies

Journal of Business Research·2012·3 authors

39

citations

Fashion marketing of luxury brands: Recent research issues and contributions

Journal of Business Research·2011·2 authors

157citations

Consumer enactments of archetypes using luxury brands

Journal of Business Research·2011·2 authors

71citations

Conversations with(in) the collective unconscious by consumers, brands, and relevant others

Journal of Business Research·2011·3 authors

37citations

Consumer sociability and service provider expertise influence on service relationship success

Journal of Services Marketing·2010·2 authors

66citations

Creating visual narrative art for decoding stories that consumers and brands tell

Psychology and Marketing·2010·2 authors

85citations

The Impact of Perceived Peer Behavior, Probable Detection and Punishment Severity on Student Cheating Behavior

Marketing Education Review·2008·2 authors

42citations

Advertising time expansion, compression, and cognitive processing influences on consumer acceptance of message and brand

Journal of Business Research·2008·1 author

38citations

Students’ Views of Ethical Behavior and the Impact of Association

Marketing Education Review·2007·3 authors

13citations

Time Versus Pause Manipulation in communications directed to the young adult population: does it matter?

Journal of Advertising Research·2003·2 authors

42citations