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Naa Amponsah Dodoo · Study

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Naa Amponsah Dodoo

4 works· latest 2021· 2 institutionscluster: provisionalORCID 0000-0002-2870-024X

h-index4

i103

Citations118

Works here4

16

19

21

Most cited in this library

Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language2019 · 59 citations
Promoting Mask-Wearing in COVID-19 Brand Communications: Effects of Gain-Loss Frames, Self- or Other-Interest Appeals, and Perceived Risks2021 · 33 citations
Understanding the Impact of Matchup between Country-of-Origin Facets and Country Stereotypes on Advertising Effectiveness2016 · 17 citations
Regulatory focus and choice: The impact of control perceptions on advertising effectiveness2019 · 9 citations

Works

4 shown

Promoting Mask-Wearing in COVID-19 Brand Communications: Effects of Gain-Loss Frames, Self- or Other-Interest Appeals, and Perceived Risks

Journal of Advertising·2021·2 authors

33citations

Regulatory focus and choice: The impact of control perceptions on advertising effectiveness

Journal of Marketing Communications·2019·2 authors

9citations

Activating persuasion knowledge in native advertising: the influence of cognitive load and disclosure language

International Journal of Advertising·2019·4 authors

59citations

Understanding the Impact of Matchup between Country-of-Origin Facets and Country Stereotypes on Advertising Effectiveness

Journal of Global Marketing·2016·3 authors

17citations