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Vikas Kumar · Study
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Author
Vikas Kumar
10 works
· latest 2024
· 3 institutions
cluster: provisional
ORCID 0000-0002-6753-1557
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Most cited in this library
E-retail factors for customer activation and retention: An empirical study from Indian e-commerce customers
2020 · 139 citations
Social Media to Social Media Analytics
2019 · 38 citations
New generation technologies: development vs. ethical challenges
2024 · 37 citations
A strategic model for attracting and retaining environmentally conscious customers in E-retail
2024 · 35 citations
The Influence of 7P's of Marketing Mix on Buying Intention of Music Product in Indonesia
2014 · 29 citations
Works
10 shown
Gender as a Moderator to Students’ Behavioral Intention Toward Online Learning
International Journal of Educational Reform
·
2024
·
3 authors
14
citations
A strategic model for attracting and retaining environmentally conscious customers in E-retail
International Journal of Information Management Data Insights
·
2024
·
2 authors
·
Open access
35
citations
New generation technologies: development vs. ethical challenges
International Journal of Business Information Systems
·
2024
·
2 authors
37
citations
Information Processing and Data Analytics for Decision Making
Information Resources Management Journal
·
2022
·
2 authors
23
citations
E-retail factors for customer activation and retention: An empirical study from Indian e-commerce customers
Journal of Retailing and Consumer Services
·
2020
·
2 authors
139
citations
Determinants of the Success of Online Retail in India
International Journal of Business Information Systems
·
2019
·
1 author
1
citations
Social Media to Social Media Analytics
International Journal of Technoethics
·
2019
·
2 authors
38
citations
Technology Integration for the Success of B2C M-Commerce in India: Opportunities and Challenges
SSRN Electronic Journal
·
2018
·
1 author
·
preprint
·
Open access
9
citations
A prospective study on online marketing of Small and Medium enterprises (SMEs) of services sector in India
International journal of applied research
·
2015
·
3 authors
19
citations
The Influence of 7P's of Marketing Mix on Buying Intention of Music Product in Indonesia
Procedia Engineering
·
2014
·
4 authors
·
other
·
Open access
29
citations