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Harsandaldeep Kaur · Study
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Author
Harsandaldeep Kaur
11 works
· latest 2021
· 1 institutions
cluster: provisional
ORCID 0000-0003-3501-2186
Works
11 shown
Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors
Sustainability
·
2021
·
6 authors
·
Open access
18
citations
Actual versus ideal self: An examination of the impact of fashion self congruence on consumer’s fashion consciousness and status consumption tendencies
Journal of Global Fashion Marketing
·
2021
·
2 authors
38
citations
Political brand endorsers, political brand preference, and political brand equity: A mediated moderated model
Journal of Marketing Communications
·
2020
·
2 authors
22
citations
The role of brand community identification and reward on consumer brand engagement and brand loyalty in virtual brand communities
Telematics and Informatics
·
2019
·
4 authors
306
citations
Connecting the dots between brand logo and brand image
Asia-Pacific Journal of Business Administration
·
2019
·
2 authors
51
citations
Segmenting Generation Y using the Big Five personality traits: understanding differences in fashion consciousness, status consumption and materialism
Young Consumers Insight and Ideas for Responsible Marketers
·
2018
·
2 authors
49
citations
Satisfaction, trust and loyalty: investigating the mediating effects of commitment, switching costs and corporate image
Journal of Asia Business Studies
·
2018
·
2 authors
121
citations
Fashion self-congruity: scale development and validation
Journal of Fashion Marketing and Management
·
2018
·
2 authors
44
citations
A Content Analysis of YouTube Political Advertisements: Evidence from Indian Parliamentary Elections
Journal of Creative Communications
·
2018
·
2 authors
40
citations
Mediating roles of commitment and corporate image in the formation of customer loyalty
Journal of Indian Business Research
·
2013
·
2 authors
58
citations
Validating Antecedents of Customer Loyalty for Indian Cell Phone Users
Vikalpa The Journal for Decision Makers
·
2012
·
2 authors
·
Open access
48
citations