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Faye W. Gilbert · Study

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Faye W. Gilbert

13 works· latest 2021· 4 institutionscluster: provisional

h-index11

i1012

Citations860

Works here13

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Most cited in this library

Customer Relationship Management: Integrating Marketing Strategy and Information Technology2002 · 198 citations
Psychographic constructs and demographic segments1995 · 139 citations
Managing Culturally Diverse Buyer-Seller Relationships: The Role of Intercultural Disposition and Adaptive Selling in Developing Intercultural Communication Competence2001 · 94 citations
Ethics and Social Responsibility in Marketing: An Examination of the Ethical Evaluation of Advertising Strategies1997 · 86 citations
‘Consumer Ethics: The Role of Acculturation in U.S. Immigrant Populations’2006 · 78 citations

Works

13 shown

Maintaining AACSB international accreditation: from basics to best practices

Organization Management Journal·2021·2 authors·Open access

9citations

ABC Inventory Management Support System With a Clinical Laboratory Application

Journal of Promotion Management·2012·3 authors

15citations

‘Consumer Ethics: The Role of Acculturation in U.S. Immigrant Populations’

Journal of Business Ethics·2006·4 authors

78citations

Measuring the Brand Personality of Non-Profit Organizations

ACR North American Advances·2003·3 authors

29citations

Customer Relationship Management: Integrating Marketing Strategy and Information Technology

·2002·3 authors

198citations

The impact of ethical cues on customer satisfaction with service

Journal of Retailing·2002·4 authors

49citations

Managing Culturally Diverse Buyer-Seller Relationships: The Role of Intercultural Disposition and Adaptive Selling in Developing Intercultural Communication Competence

Journal of the Academy of Marketing Science·2001·4 authors

94citations

Consumer Segments and Perceptions of Retail Ethics

The Journal of Marketing Theory and Practice·1999·3 authors

45citations

Ethics and Social Responsibility in Marketing: An Examination of the Ethical Evaluation of Advertising Strategies

Journal of Business Research·1997·4 authors

86citations

An investigation of relationalism across a range of marketing relationships and alliances

Journal of Business Research·1996·3 authors

71citations

Psychographic constructs and demographic segments

Psychology and Marketing·1995·1 author

139citations

Improving Performance in Case Courses: An Argument for Behaviorally Anchored Rating Scales

Marketing Education Review·1994·2 authors

10citations

Buyer-seller relationships in just-in-time purchasing environments

Journal of Business Research·1994·3 authors

37citations