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Anjali Chopra · Study
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Author
Anjali Chopra
6 works
· latest 2020
· 2 institutions
cluster: provisional
ORCID 0000-0002-8116-1214
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Citations
513
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Most cited in this library
Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial
2020 · 398 citations
Future of Work: An Empirical Study to Understand Expectations of the Millennials from Organizations
2020 · 46 citations
Application of Ensemble Models in Credit Scoring Models
2018 · 42 citations
Promoting Business School Brands Through Alumni (Past Customers)-Analyzing Factors Influencing Their Brand Resonance
2019 · 15 citations
Adoption of digital transaction model by micro enterprises to target millennials in India: An exploratory study
2020 · 8 citations
Works
6 shown
Influencer Marketing: An Exploratory Study to Identify Antecedents of Consumer Behavior of Millennial
Business Perspectives and Research
·
2020
·
3 authors
398
citations
Manipulating impressions in the 'ME' culture: A study of millennial consumers
Journal of Customer Behaviour
·
2020
·
2 authors
4
citations
Future of Work: An Empirical Study to Understand Expectations of the Millennials from Organizations
Business Perspectives and Research
·
2020
·
2 authors
46
citations
Adoption of digital transaction model by micro enterprises to target millennials in India: An exploratory study
Social Business
·
2020
·
2 authors
8
citations
Promoting Business School Brands Through Alumni (Past Customers)-Analyzing Factors Influencing Their Brand Resonance
Journal of Promotion Management
·
2019
·
3 authors
15
citations
Application of Ensemble Models in Credit Scoring Models
Business Perspectives and Research
·
2018
·
2 authors
42
citations