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There have been significant discussions by academicians and industry practitioners on how to effectively communicate with millennials. Most marketers agree that communicating with the millennial cohort group, which is one of the most diverse generations, poses significant challenges, as understanding their implicit needs reveals their paradoxical nature. The present research focuses on understanding the communication styles of the millennial. Researchers have attempted to understand the various facets of impression manipulation, as revealed by the millennials' styles of communication, using the Communication Styles Inventory (CSI, de Vries, Bakker-Pieper, Alting Siberg, van Gameren, & Vlug, 2009). The key findings indicate that the millennials show a high inclination for ingratiation and inscrutableness in their communication styles. Understanding manipulation will help marketers have more personalised conversations with millennials, which the researchers believe may help with understanding how to create curated content in order to engage with this highly connected yet disengaged audience.
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