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Marshall D. Rice · Study

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Marshall D. Rice

2 works· latest 1988cluster: provisional

h-index2

i102

Citations140

Works here2

85

88

Most cited in this library

A Content Analysis of Chinese Magazine Advertisements1988 · 118 citations
A Beta Binomial Network TV Exposure Model Using Limited Data1985 · 22 citations

Works

2 shown

A Content Analysis of Chinese Magazine Advertisements

Journal of Advertising·1988·2 authors

118citations

A Beta Binomial Network TV Exposure Model Using Limited Data

Journal of Advertising·1985·2 authors

22citations