A Content Analysis of Chinese Magazine Advertisements

Marshall D. Rice · LU Zai-ming

118 citations0/0 files storedJournal of Advertising

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Media, Gender, and Advertising Advertising and Communication Studies

Abstract

A content analysis of 472 Chinese consumer magazine advertisements was conducted. The Resnick and Stern evaluation criteria were used to determine levels of advertising information based on type of magazine and type of product. It was found that Chinese magazine advertisements generally contain a large amount of information relative to previous content studies of Western advertising. The effect of market forces, consumer purchase patterns and Chinese government policy on advertising content is also examined.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 118 citations exist upstream.

References

2025Advances in Consumer Research 1977Content Analysis in Consumer Research 1981Consumer behavior and marketing action 1977An Analysis of Information Content in Television Advertising 1987Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising 1986Analysis of Information Content in U.S. and Japanese Magazine Advertising

Cited by

2003Cultural Values in Advertisements to the Chinese X-Generation--Promoting Modernity and Individualism 1994Reflections of Cultural Values: A Content Analysis of Chinese Magazine Advertisements From 1982 and 1992 1990Advertising, propaganda, and value change in economic development 2011Humor and cultural values in print advertising: a cross‐cultural study 2002Advertising Localization Overshadows Standardization 1991Information Content in Television Advertising: A Replication and Extension 2018Cross‐cultural consumer psychology 1996

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.