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Peter S. Whalen · Study

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Peter S. Whalen

3 works· latest 2015· 1 institutionscluster: provisional

h-index3

i103

Citations286

Works here3

12

15

Most cited in this library

Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing2015 · 173 citations
A dynamic market conceptualization for entrepreneurial marketing: the co-creation of opportunities2015 · 89 citations
Effectual marketing planning for new ventures2012 · 24 citations

Works

3 shown

Anatomy of competitive advantage: towards a contingency theory of entrepreneurial marketing

Journal of Strategic Marketing·2015·12 authors

173citations

A dynamic market conceptualization for entrepreneurial marketing: the co-creation of opportunities

Journal of Strategic Marketing·2015·2 authors

89citations

Effectual marketing planning for new ventures

AMS Review·2012·2 authors·Open access

24citations