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Lubna Nafees · Study

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Lubna Nafees

5 works· latest 2023· 2 institutionscluster: provisionalORCID 0000-0002-4087-7590

h-index5

i104

Citations330

Works here5

14

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21

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23

Most cited in this library

Can social media influencer (SMI) power influence consumer brand attitudes? The mediating role of perceived SMI credibility2021 · 170 citations
Simulation as a pedagogical tool: Measurement of impact on perceived effective learning2014 · 85 citations
Collaborative Consumption Usage in the US and India: An Exploratory Study2019 · 55 citations
Collaborative consumption participation intentions: A cross-cultural study of Indian and U.S. consumers2022 · 13 citations
Factors influencing m-loyalty and customer reuse intention toward mobile instant messaging services2023 · 7 citations

Works

5 shown

Factors influencing m-loyalty and customer reuse intention toward mobile instant messaging services

Journal of Business and Industrial Marketing·2023·3 authors

7citations

Collaborative consumption participation intentions: A cross-cultural study of Indian and U.S. consumers

Journal of Global Scholars of Marketing Science·2022·4 authors

13citations

Can social media influencer (SMI) power influence consumer brand attitudes? The mediating role of perceived SMI credibility

Digital Business·2021·4 authors·Open access

170citations

Collaborative Consumption Usage in the US and India: An Exploratory Study

The Journal of Marketing Theory and Practice·2019·4 authors·Open access

55citations

Simulation as a pedagogical tool: Measurement of impact on perceived effective learning

The International Journal of Management Education·2014·3 authors

85citations