S
Zodix
Study
Academic Library
Search
Shelves
Open access
Sign in
Search or jump to…
⌘K
Charles F. Hofacker · Study
Home
/
Author
Charles F. Hofacker
37 works
· latest 2020
· 1 institutions
cluster: provisional
ORCID 0000-0002-1013-1456
Follow
Suggest an ORCID correction
h-index
28
i10
35
Citations
7,292
Works here
37
92
94
98
05
06
07
08
10
11
12
13
15
16
17
19
20
Most cited in this library
Measuring Consumer Innovativeness
1991 · 1,460 citations
Technological disruptions in services: lessons from tourism and hospitality
2019 · 960 citations
Consumer Power: Evolution in the Digital Age
2013 · 652 citations
Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues
2010 · 579 citations
Gamification and Mobile Marketing Effectiveness
2016 · 483 citations
Works
37 shown
How online trust evolves over time: The role of social perception
Psychology and Marketing
·
2020
·
4 authors
34
citations
Information technology and Baumol's cost disease in healthcare services: a research agenda
Journal of service management
·
2020
·
6 authors
23
citations
Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future
European Journal of Marketing
·
2020
·
4 authors
131
citations
Comparing the measures of consumer knowledge calibration
European Journal of Marketing
·
2020
·
2 authors
3
citations
Adding Voice to the Omnichannel and How that Affects Brand Trust
Journal of Interactive Marketing
·
2019
·
3 authors
·
Open access
110
citations
The Growing Importance of Software as a Driver of Value Exchange
Emerald Group Publishing Limited eBooks
·
2019
·
1 author
·
chapter
9
citations
Technological disruptions in services: lessons from tourism and hospitality
Journal of service management
·
2019
·
6 authors
·
Open access
960
citations
Customer–customer value co-creation in social media: conceptualization and antecedents
Journal of Strategic Marketing
·
2019
·
3 authors
89
citations
What makes information in online consumer reviews diagnostic over time? The role of review relevancy, factuality, currency, source credibility and ranking score
Computers in Human Behavior
·
2017
·
3 authors
·
Open access
235
citations
Adding store to web: migration and synergy effects in multi-channel retailing
International Journal of Retail & Distribution Management
·
2016
·
5 authors
79
citations
Gamification and Mobile Marketing Effectiveness
Journal of Interactive Marketing
·
2016
·
5 authors
·
Open access
483
citations
Big Data and consumer behavior: imminent opportunities
Journal of Consumer Marketing
·
2016
·
3 authors
248
citations
Developing and validating a scale of consumer brand embarrassment tendencies
Journal of Business Research
·
2015
·
5 authors
29
citations
Relationship between Online Retailers’ Reputation and Product Returns
British Journal of Management
·
2015
·
4 authors
65
citations
Consumer knowledge discrimination
European Journal of Marketing
·
2015
·
4 authors
22
citations
Consumer Power: Evolution in the Digital Age
Journal of Interactive Marketing
·
2013
·
5 authors
652
citations
Marketing the Pinball Way: Understanding how Social Media Change the Generation of Value for Consumers and Companies
Journal of Interactive Marketing
·
2013
·
3 authors
236
citations
What Works Best When Combining Television Sets, PCs, Tablets, or Mobile Phones?
Journal of Advertising Research
·
2013
·
6 authors
28
citations
The Evolution from E-Commerce to M-Commerce
International Journal of E-Business Research
·
2012
·
3 authors
26
citations
The impact of trial on technology adoption: the case of mobile TV
Journal of Research in Interactive Marketing
·
2011
·
3 authors
23
citations
The influence of personality on active and passive use of social networking sites
Psychology and Marketing
·
2011
·
3 authors
240
citations
Mobile Marketing in the Retailing Environment: Current Insights and Future Research Avenues
Journal of Interactive Marketing
·
2010
·
4 authors
·
Open access
579
citations
Marketing Theory and Applications
·
2010
·
17 authors
377
citations
Revealed reader preference for marketing journals
Journal of the Academy of Marketing Science
·
2008
·
2 authors
31
citations
E‐tail constraints and tradeoffs
Direct Marketing An International Journal
·
2008
·
1 author
15
citations
Effects of design factors on store image and expectation of merchandise quality in web-based stores
Journal of Retailing and Consumer Services
·
2007
·
4 authors
143
citations
E-Services: A Synthesis and Research Agenda
Deutscher Universitätsverlag eBooks
·
2007
·
4 authors
·
chapter
116
citations
Calibration of consumer knowledge of the web
International Journal of Research in Marketing
·
2007
·
2 authors
58
citations
Primacy and Recency Effects on Clicking Behavior
Journal of Computer-Mediated Communication
·
2006
·
3 authors
·
Open access
155
citations
Attracting and Retaining Online Buyers
IGI Global eBooks
·
2005
·
3 authors
·
chapter
20
citations
Internet Marketing
·
1998
·
1 author
·
book
372
citations
Information as a product: not goods, not services
Marketing Intelligence & Planning
·
1998
·
4 authors
75
citations
Signal Detection Theory and Single Observation Designs: Methods and Indices for Advertising Recognition Testing
Journal of Marketing Research
·
1994
·
3 authors
20
citations
How Closeness Affects Parental Influence on Business College Students' Career Choices
Journal of Career Development
·
1992
·
3 authors
30
citations
Alternative Methods for Measuring Organization Fit: Technology, Structure, and Performance
Journal of Management
·
1992
·
4 authors
46
citations
Measuring Consumer Innovativeness
Journal of the Academy of Marketing Science
·
1991
·
2 authors
1,460
citations
Testing the Assumptions Underlying Tetrachoric Correlations
Psychometrika
·
1988
·
2 authors
·
Open access
70
citations