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Olli T. Ahtola · Study

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Olli T. Ahtola

7 works· latest 1991· 2 institutionscluster: provisional

h-index6

i106

Citations2,759

Works here7

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Most cited in this library

Measuring the hedonic and utilitarian sources of consumer attitudes1991 · 2,211 citations
A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes1975 · 196 citations
The Nature and Uses of Expectancy-Value Models in Consumer Attitude Research1972 · 174 citations
Hedonic and Utilitarian Aspects of Consumer Behavior: an Attitudinal Perspective1985 · 98 citations
The Vector Model of Preferences: An Alternative to the Fishbein Model1976 · 58 citations

Works

7 shown

Measuring the hedonic and utilitarian sources of consumer attitudes

Marketing Letters·1991·2 authors·Open access

2,211citations

Hedonic and Utilitarian Aspects of Consumer Behavior: an Attitudinal Perspective

ACR North American Advances·1985·1 author

98citations

An Empirical Investigation of the Evaluative Aspect of Certainty/Uncertainty

ACR North American Advances·1980·1 author

1citations

The Vector Model of Preferences: An Alternative to the Fishbein Model

Lecture notes in economics and mathematical systems·1976·1 author·chapter

58citations

A Comparison of Four Multi-Attribute Models in the Prediction of Consumer Attitudes

Journal of Consumer Research·1975·3 authors

196citations

The Nature and Uses of Expectancy-Value Models in Consumer Attitude Research

Journal of Marketing Research·1972·3 authors

174citations

An Expectancy X Value Analysis of the Relationship Between Consumer Attitudes and Behavior

·1971·2 authors

21citations