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Hedonic and Utilitarian Aspects of Consumer Behavior: an Attitudinal Perspective · Study

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ArticleHedonic and Utilitarian Aspects of Consumer Behavior: an Attitudinal Perspective

Olli T. Ahtola1985

Article1985

Hedonic and Utilitarian Aspects of Consumer Behavior: an Attitudinal Perspective

98 citations·0/0 files stored·ACR North American Advances

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Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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2006Effects of outcome, process and shopping enjoyment on online consumer behaviour 2018Social value and online social shopping intention: the moderating role of experience 2019The event experience, hedonic and eudaimonic satisfaction and subjective well-being among sport event participants 2003Shopper characteristics, product and store choice criteria: a survey in the Greek grocery sector 2006SHOPPING MOTIVES, BIG FIVE FACTORS, AND THE HEDONIC/UTILITARIAN SHOPPING VALUE: AN INTEGRATION AND FACTORIAL STUDY 2021Examining the factors influencing adoption of over the top (OTT) services among Indian consumers 2014RELATIONSHIP BETWEEN UTILITARIAN AND HEDONIC CONSUMER BEHAVIOR AND SOCIALLY RESPONSIBLE CONSUMPTION 2019Gender segmentation to increase brand preference? The role of product involvement

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Year1985

Typearticle

Published1985-01-01

VenueACR North American Advances

ISSN-L0098-9258

Languageen

Citations98

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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openalex_workW2411540868

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