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Tony Lachowetz · Study

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Tony Lachowetz

5 works· latest 2010· 2 institutionscluster: provisional

h-index5

i105

Citations343

Works here5

02

03

04

10

Most cited in this library

Cause-Related Sport Sponsorship: An Assessment of Spectator Beliefs, Attitudes, and Behavioral Intentions2003 · 164 citations
Marketing to Lifestyles: Action Sports and Generation Y2004 · 83 citations
A Framework for Understanding Cause-Related Sport Marketing Programs2003 · 54 citations
Cause-related sport marketing: Can this marketing strategy affect company decision-makers?2010 · 21 citations
Cause-related sponsorship: A survey of consumer/spectator beliefs, attitudes, behavioral intentions, and corporate image impressions2002 · 21 citations

Works

5 shown

Cause-related sport marketing: Can this marketing strategy affect company decision-makers?

Journal of Management & Organization·2010·2 authors

21citations

Marketing to Lifestyles: Action Sports and Generation Y

Sport Marketing Quarterly·2004·2 authors

83citations

Cause-Related Sport Sponsorship: An Assessment of Spectator Beliefs, Attitudes, and Behavioral Intentions

Sport Marketing Quarterly·2003·3 authors

164citations

A Framework for Understanding Cause-Related Sport Marketing Programs

International Journal of Sports Marketing and Sponsorship·2003·2 authors

54citations

Cause-related sponsorship: A survey of consumer/spectator beliefs, attitudes, behavioral intentions, and corporate image impressions

·2002·2 authors

21citations