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Marketing to Lifestyles: Action Sports and Generation Y · Study

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ArticleMarketing to Lifestyles: Action Sports and Generation Y

Gregg Bennett2004

Article2004

Marketing to Lifestyles: Action Sports and Generation Y

Gregg Bennett · Tony Lachowetz

83 citations·0/0 files stored·Sport Marketing Quarterly

No readable copy stored yet — this record is metadata only.

Adventure Sports and Sensation Seeking Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

Abstract

No abstract was published for this record.

Citations in this library

Stored only when both papers are in the corpus — 83 citations exist upstream.

References

2003Generation Y’s Perceptions of the Action Sports Industry Segment 2002Action Sports Sponsorship Recognition 2002An Exploration of Audience Demographics, Personal Values, and Lifestyle: Influences on Viewing Network Coverage of the 1996 Summer Olympic Games

Cited by

2011Implementation of a multi‐brand strategy in action sports 2019Faster! More! Better! Drivers of upgrading among participants in extreme sports events 2016Understanding ethnographically athletes’ perception and experience of sponsorship: the case of professional rock-climbing

Details

Year2004

Typearticle

Published2004-12-01

VenueSport Marketing Quarterly

ISSN-L1061-6934

Languageen

Citations83

Files0 public / 0

ShelfAdventure Sports and Sensation Seeking

Identifiers

doi10.1177/106169340401300410

openalex_workW1604167100

Links

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