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Janina Haase · Study
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Author
Janina Haase
8 works
· latest 2022
· 1 institutions
cluster: provisional
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452
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Most cited in this library
The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
2017 · 191 citations
The sensory perception item set (SPI): An exploratory effort to develop a holistic scale for sensory marketing
2018 · 67 citations
Sensory imagery in advertising: How the senses affect perceived product design and consumer attitude
2018 · 52 citations
Brand hate, rage, anger & co.: Exploring the relevance and characteristics of negative consumer emotions toward brands
2022 · 47 citations
Effects of consumer sensory perception on brand performance
2018 · 46 citations
Works
8 shown
Brand hate, rage, anger & co.: Exploring the relevance and characteristics of negative consumer emotions toward brands
Journal of Business Research
·
2022
·
3 authors
47
citations
Shaping consumer perception: effects of vertical and horizontal packaging alignment
Journal of Consumer Marketing
·
2020
·
3 authors
14
citations
The implicit sensory association test (ISAT): A measurement approach for sensory perception
Journal of Business Research
·
2019
·
2 authors
18
citations
Effects of consumer sensory perception on brand performance
Journal of Consumer Marketing
·
2018
·
3 authors
46
citations
Sensory imagery in advertising: How the senses affect perceived product design and consumer attitude
Journal of Marketing Communications
·
2018
·
3 authors
52
citations
How to best promote my product? Comparing the effectiveness of sensory, functional and symbolic advertising content in food marketing
British Food Journal
·
2018
·
4 authors
17
citations
The sensory perception item set (SPI): An exploratory effort to develop a holistic scale for sensory marketing
Psychology and Marketing
·
2018
·
2 authors
67
citations
The power of experiential marketing: exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength
Journal of Brand Management
·
2017
·
4 authors
191
citations