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Franco Sancho Esper · Study
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Author
Franco Sancho Esper
6 works
· latest 2024
· 1 institutions
cluster: provisional
ORCID 0000-0002-6073-1935
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Citations
163
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Most cited in this library
Predictors of willingness to pay a price premium for hotels’ water-saving initiatives
2020 · 70 citations
Virtual reality in retirement communities: Technology acceptance and tourist destination recommendation
2022 · 65 citations
Firm reputation, advertising investment, and price premium: The role of collective brand membership in high‐quality wines
2017 · 16 citations
Reputation and Advertising of Collective Brand Members in the Wine Industry: The Moderating Role of Market Share
2021 · 11 citations
Neuromarketing in Social Marketing
2024 · 1 citations
Works
6 shown
Neuromarketing in Social Marketing
Springer eBooks
·
2024
·
3 authors
·
other
1
citations
Virtual reality in retirement communities: Technology acceptance and tourist destination recommendation
Journal Of Vacation Marketing
·
2022
·
4 authors
·
Open access
65
citations
Reputation and Advertising of Collective Brand Members in the Wine Industry: The Moderating Role of Market Share
Journal of Wine Economics
·
2021
·
3 authors
·
Open access
11
citations
Predictors of willingness to pay a price premium for hotels’ water-saving initiatives
Journal of Travel & Tourism Marketing
·
2020
·
4 authors
·
Open access
70
citations
Firm reputation, advertising investment, and price premium: The role of collective brand membership in high‐quality wines
Agribusiness
·
2017
·
3 authors
16
citations
Memoria de la red CIMTUR: Guías docentes del área de comercialización e investigación de mercados en Turismo
Dialnet (Universidad de la Rioja)
·
2010
·
5 authors
0
citations