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Raj Arora · Study

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Raj Arora

19 works· latest 2012· 2 institutionscluster: provisional

h-index17

i1019

Citations1,248

Works here19

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Most cited in this library

Validation of an S-O-R Model for Situation, Enduring, and Response Components of Involvement1982 · 208 citations
Work-Home Role Conflict in Female Owners of Small Businesses: An Exploratory Study1990 · 163 citations
A mixed method approach to understanding brand personality2009 · 152 citations
The effect of perceived service quality and name familiarity on the service selection decision1996 · 136 citations
Using framing and credibility to incorporate exercise and fitness in individuals' lifestyle2006 · 82 citations

Works

19 shown

A mixed method approach to understanding the role of emotions and sensual delight in dining experience

Journal of Consumer Marketing·2012·1 author

57citations

Bundling or unbundling frequently purchased products: a mixed method approach

Journal of Consumer Marketing·2011·1 author

22citations

A mixed method approach to understanding brand personality

Journal of Product & Brand Management·2009·2 authors

152citations

Price bundling and framing strategies for complementary products

Journal of Product & Brand Management·2008·1 author

33citations

Message framing strategies for new and mature products

Journal of Product & Brand Management·2007·1 author

17citations

Customer Satisfaction and Value as Drivers of Business Success for Fine Dining Restaurants

Services Marketing Quarterly·2006·2 authors

76citations

Using framing and credibility to incorporate exercise and fitness in individuals' lifestyle

Journal of Consumer Marketing·2006·3 authors

82citations

Cognitive and Affective Service Marketing Strategies for Fine Dining Resturant Managers

Journal of Small Business Strategy·2006·2 authors·Open access

37citations

The Impact of Message Framing and Credibility

Services Marketing Quarterly·2004·2 authors

29citations

Message Framing and Credibility

Health Marketing Quarterly·2000·1 author

41citations

The effect of perceived service quality and name familiarity on the service selection decision

Journal of Services Marketing·1996·2 authors

136citations

Reference Group Influence on Selection of Services

Journal of Customer Service in Marketing & Management·1995·2 authors

11citations

The Importance of Skills of M.B.A. Students Seeking Marketing Positions: An Employers' Perspective

Journal of Marketing Education·1992·2 authors

44citations

Work-Home Role Conflict in Female Owners of Small Businesses: An Exploratory Study

Journal of Small Business Management·1990·3 authors

163citations

Involvement: Its Measurement for Retail Store Research

Journal of the Academy of Marketing Science·1985·1 author

23citations

Consumer Involvement

International Journal of Advertising·1985·1 author

21citations

Validation of an S-O-R Model for Situation, Enduring, and Response Components of Involvement

Journal of Marketing Research·1982·1 author

208citations

Validation of an S-O-R Model for Situation, Enduring, and Response Components of Involvement

Journal of Marketing Research·1982·1 author

73citations

Consumer Involvement in Retail Store Positioning

Journal of the Academy of Marketing Science·1982·1 author

23citations