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Involvement: Its Measurement for Retail Store Research · Study

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ArticleInvolvement: Its Measurement for Retail Store Research

Raj Arora1985

Article1985

Involvement: Its Measurement for Retail Store Research

23 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

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References

1957A Theory of Cognitive Dissonance 2017A Theory of Cognitive Dissonance 2025Advances in Consumer Research 1979Reliability and Validity Assessment 2011Reliability and Validity Assessment 1971The Theory of Buyer Behavior 1981Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change 1957Assimilation and contrast effects in reactions to communication and attitude change.

Cited by

2017A Portrait of Intimate Apparel Female Shoppers: A Segmentation Study 2017Facing the Shelf: Four Consumer Decision-making Styles 2014Key Drivers Influencing Shopping Behavior in Retail Store 2011When supermarket consumers get stocked in the middle 1997The effects of alternative information availability on consumer decision strategies for professional services

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1982Consumer Involvement in Retail Store Positioningarticle · 18 shared references 1985Consumer Involvementarticle · 17 shared references 1989Conceptualisation et mesure de l'implicationarticle · 10 shared references 1989Product class involvement and purchase intentarticle · 10 shared references 2010Temporary Involvement with Appellation of Originchapter · 10 shared references 1987The Influence of Involvement on Disaggregate Attribute Choice Modelsarticle · 8 shared references

Details

Year1985

Typearticle

Published1985-03-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations23

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1007/bf02729717

openalex_workW2079560265

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