Article1989

Product class involvement and purchase intent

19 citations0/0 files storedPsychology and Marketing

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Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

Abstract

Abstract While much has been written trying to define product‐class involvement, little has been done to explore its impact on marketing tools or models. This study empirically examines the impact of product‐class involvement on a cognitive‐based model (the cognitive‐consistency model). Results suggest that the predictive ability of cognitive‐consistency type models will decrease under low product‐class involvement.

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1951Coefficient Alpha and the Internal Structure of Tests 2025Advances in Consumer Research 1957The Measurement of Meaning 1974Foundations of Behavioral Research 1985Measuring the Involvement Construct 1981Attitudes and Persuasion: Classic and Contemporary Approaches 1983Advances in Consumer Research 1979An Information Processing Theory of Consumer Choice

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