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Kaleel Rahman · Study
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Author
Kaleel Rahman
19 works
· latest 2021
· 2 institutions
cluster: provisional
ORCID 0000-0002-1602-2955
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Citations
523
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Most cited in this library
Determinants of negative customer engagement behaviours
2019 · 96 citations
The role of embeddedness for resource integration
2015 · 92 citations
“Wow! It's cool”: the meaning of coolness in marketing
2013 · 70 citations
Who is the attached endorser? An examination of the attachment-endorsement spectrum
2018 · 51 citations
A strategic view of celebrity endorsements through the attachment lens
2018 · 40 citations
Works
19 shown
Negative customer engagement in emerging markets: cognitive dimension
Journal of Strategic Marketing
·
2021
·
4 authors
23
citations
Consumer resource integration in the subsistence marketplace: A comparative study of urban and rural consumers
Journal of Consumer Affairs
·
2021
·
4 authors
11
citations
Consumer Motivations to Create Alternative Consumption Platforms
Australasian Marketing Journal (AMJ)
·
2020
·
4 authors
17
citations
Determinants of negative customer engagement behaviours
Journal of Services Marketing
·
2019
·
3 authors
96
citations
How brand owners construct imagined worlds with brand visual aesthetics
Journal of Brand Management
·
2019
·
3 authors
·
Open access
11
citations
How brand visual aesthetics foster a transnational imagined community
European Journal of Marketing
·
2019
·
3 authors
11
citations
Profitability in Rural Bottom of the Pyramid (BoP) Markets from a Business Perspective: Evidence from Sri Lanka
Emerald Group Publishing Limited eBooks
·
2018
·
4 authors
·
chapter
2
citations
A strategic view of celebrity endorsements through the attachment lens
Journal of Strategic Marketing
·
2018
·
3 authors
40
citations
Who is the attached endorser? An examination of the attachment-endorsement spectrum
Journal of Retailing and Consumer Services
·
2018
·
3 authors
51
citations
The Benefits of Quantifying Qualitative Brand Data
International Journal of Market Research
·
2016
·
2 authors
10
citations
The role of embeddedness for resource integration
Marketing Theory
·
2015
·
4 authors
92
citations
Marketing strategies for services: is brand architecture a viable way forward?
Journal of Strategic Marketing
·
2014
·
2 authors
12
citations
“Wow! It's cool”: the meaning of coolness in marketing
Marketing Intelligence & Planning
·
2013
·
1 author
·
Open access
70
citations
Generic, genuine, or completely new? Branding strategies to leverage new products
Journal of Strategic Marketing
·
2013
·
2 authors
16
citations
Can Sentiment Toward Advertising Explain Materialism and Vanity in the Globalization Era? Evidence From Dubai
Journal of Global Marketing
·
2011
·
4 authors
·
Open access
15
citations
Galloping Through the Global Brandscape: Consumers in a Branded Reality
RMIT Research Repository (RMIT University Library)
·
2010
·
2 authors
18
citations
Correlates of Cool Identity: Humor, Need For Uniqueness, Materialism, Status Concern and Brand Consciousness
RMIT Research Repository (RMIT University Library)
·
2010
·
2 authors
9
citations
Is the company the only meaningful brand for services?
Journal of Brand Management
·
2009
·
2 authors
9
citations
The Globalization of Arab World: Impacts on Consumers’ Level of Materialism and Vanity
Griffith Research Online
·
2009
·
4 authors
10
citations