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Is the company the only meaningful brand for services? · Study

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ArticleIs the company the only meaningful brand for services?

Kaleel Rahman2009

Article2009

Is the company the only meaningful brand for services?

Kaleel Rahman · Charles S. Areni

9 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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2025Advances in Consumer Research 1970Information and Consumer Behavior 1995Building Strong Brands 1973Free Competition and the Optimal Amount of Fraud 1985Problems and Strategies in Services Marketing 1996‘Building Strong Brands’2000Cultivating Service Brand Equity 2007Strategic Brand Management

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Year2009

Typearticle

Published2009-05-15

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations9

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/bm.2009.6

openalex_workW1970140026

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