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Laee Choi · Study

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Laee Choi

12 works· latest 2024· 3 institutionscluster: provisionalORCID 0000-0003-2616-6415

h-index12

i1012

Citations834

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Most cited in this library

Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty2019 · 363 citations
The role of prosocial and proactive personality in customer citizenship behaviors2019 · 64 citations
Exploring antecedents of customer citizenship behaviors in services2017 · 63 citations
The Effects of Employee Voice and Delight on Job Satisfaction and Behaviors: Comparison Between Employee Generations2015 · 61 citations
Motivations leading to customer citizenship behavior in services: scale development and validation2016 · 45 citations

Works

12 shown

A methodological exploration of generative artificial intelligence (AI) for efficient qualitative analysis on hotel guests’ delightful experiences

International Journal of Hospitality Management·2024·3 authors

32citations

Impact of customer-based corporate reputation on customer engagement behaviors: customer identification and brand love as mediators and industry type as a moderator

Journal of Brand Management·2021·3 authors

42citations

Dynamic interplay of environmental sustainability and corporate reputation: a combined parametric and nonparametric approach

Annals of Operations Research·2021·3 authors

18citations

Brand reputation and customer voluntary sharing behavior: the intervening roles of self-expressive brand perceptions and status seeking

Journal of Product & Brand Management·2020·2 authors

43citations

The role of prosocial and proactive personality in customer citizenship behaviors

Journal of Consumer Marketing·2019·2 authors

64citations

Having fun while receiving rewards?: Exploration of gamification in loyalty programs for consumer loyalty

Journal of Business Research·

2019

·2 authors

363citations

Contextualizing customer organizational citizenship behaviors: The changing nature of value cocreation and customer satisfaction across service settings

Psychology and Marketing·2019·3 authors

32citations

Effects of Gen Y hotel employee’s voice and team-member exchange on satisfaction and affective commitment between the U.S. and China

International Journal of Contemporary Hospitality Management·2018·5 authors

39citations

Exploring antecedents of customer citizenship behaviors in services

Service Industries Journal·2017·2 authors

63citations

Motivations leading to customer citizenship behavior in services: scale development and validation

Journal of Consumer Marketing·2016·2 authors

45citations

The Effects of Employee Voice and Delight on Job Satisfaction and Behaviors: Comparison Between Employee Generations

Journal of Hospitality Marketing & Management·2015·3 authors

61citations

The effect of retailer private brands on consumer-based retailer equity: comparison of named private brands and generic private brands

The International Review of Retail Distribution and Consumer Research·2013·2 authors

32citations