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José Luis Saavedra Torres · Study

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José Luis Saavedra Torres

12 works· latest 2025· 4 institutionscluster: provisionalORCID 0000-0003-4878-9453

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Citations387

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Most cited in this library

The journey from customer participation in service failure to co-creation in service recovery2020 · 116 citations
Customer-brand disidentification: Conceptualization, scale development and validation2021 · 59 citations
Empathy and affect in B2B salesperson performance2017 · 54 citations
Role of brand attachment in customers’ evaluation of service failure2020 · 42 citations
Dimensiones de Personalidad de Marca. Estudio exploratorio en Venezuela2011 · 31 citations

Works

12 shown

The effects of customer engagement, perceived brand equity, and cultural dimensions on repurchase intentions and positive word-of-mouth: a moderated mediation analysis

The Journal of Marketing Theory and Practice·2025·4 authors

8citations

RNMKRS PITCHPERFECTOR: ARTIFICIAL INTELLIGENCE TO BOOSTER STUDENTS’ SELF-EFFICACY IN DELIVERING ELEVATOR PITCH

Marketing Education Review·2023·1 author

15citations

Customer-brand disidentification: Conceptualization, scale development and validation

Journal of Business Research·2021·6 authors

59citations

The journey from customer participation in service failure to co-creation in service recovery

Journal of Retailing and Consumer Services·2020·4 authors

116citations

Role of brand attachment in customers’ evaluation of service failure

Journal of Product & Brand Management·2020·3 authors

42citations

Empathy and affect in B2B salesperson performance

Journal of Business and Industrial Marketing·2017·3 authors

54citations

Compromise and Attraction Effects under Interdependent and Independent Self-Construal

Association of Marketing Theory and Practice Conference (AMTP)·2017·3 authors·other·Open access

1citations

Dimensiones de Personalidad de Marca. Estudio exploratorio en Venezuela

Revista de Ciencias Sociales·2011·2 authors·Open access

31citations

Dimensiones de personalidad de marca. Caso de estudio: cadenas de farmacias

Revista Venezolana de Gerencia·2011·2 authors·Open access

12citations

Capital de Marca desde la perspectiva del consumidor.

Revista Venezolana de Gerencia·2009·1 author·Open access

17citations

Medición de la personalidad de marca en el mercado automotriz

VISIÓN GERENCIAL·2008·4 authors·Open access

11citations

Aproximación teórica de los modelos conceptuales de la calidad del servicio

Dialnet (Universidad de la Rioja)·2007·2 authors

21citations