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Patrizia De Luca · Study
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Author
Patrizia De Luca
11 works
· latest 2023
· 1 institutions
cluster: provisional
ORCID 0000-0001-6418-2534
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Citations
81
Works here
11
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23
Most cited in this library
Antecedents of green purchase choices: Towards a value-oriented model
2023 · 30 citations
International Marketing Strategy
2019 · 12 citations
The Coffee Shop and Customer Experience
2014 · 11 citations
Coinvolgimento del consumatore e valutazione dell'atmosfera del punto vendita
2004 · 9 citations
Cause-Related Marketing: A Qualitative and Quantitative Analysis on Pinkwashing
2017 · 8 citations
Works
11 shown
Antecedents of green purchase choices: Towards a value-oriented model
Journal of Cleaner Production
·
2023
·
3 authors
·
Open access
30
citations
International Marketing Strategy
International series in advanced management studies
·
2019
·
3 authors
·
book
12
citations
Insights from a Google Keywords Analysis about Italian Wine in the US Market
ArTS Archivio della ricerca di Trieste (University of Trieste https://www.units.it/)
·
2019
·
3 authors
·
Open access
4
citations
Cause-Related Marketing: A Qualitative and Quantitative Analysis on Pinkwashing
Studies in classification, data analysis, and knowledge organization
·
2017
·
2 authors
·
chapter
·
Open access
8
citations
Nuovi clienti in nuovi mercati: prospettive e criticità per il vino italiano in India
OpenstarTs (Univeristy of Trieste https://www.units.it/)
·
2015
·
3 authors
·
chapter
1
citations
Innovazioni di canale nell’arredamento Made in Italy
ArTS Archivio della ricerca di Trieste (University of Trieste https://www.units.it/)
·
2015
·
2 authors
·
chapter
·
Open access
1
citations
Le dimensioni dell’innovazione in un cluster del vino italiano
ArTS Archivio della ricerca di Trieste (University of Trieste https://www.units.it/)
·
2015
·
4 authors
·
chapter
·
Open access
0
citations
Nuovi clienti in nuovi mercati: il vino italiano in India
ArTS Archivio della ricerca di Trieste (University of Trieste https://www.units.it/)
·
2015
·
3 authors
·
chapter
·
Open access
0
citations
The Coffee Shop and Customer Experience
Advances in marketing, customer relationship management, and e-services book series
·
2014
·
2 authors
·
chapter
11
citations
Can implicit and explicit attitudes predict green product choice under time pressure? An experimental research
ArTS Archivio della ricerca di Trieste (University of Trieste https://www.units.it/)
·
2012
·
2 authors
·
other
5
citations
Coinvolgimento del consumatore e valutazione dell'atmosfera del punto vendita
Micro & macro marketing
·
2004
·
2 authors
9
citations