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Cause-Related Marketing: A Qualitative and Quantitative Analysis on Pinkwashing · Study

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ChapterCause-Related Marketing: A Qualitative and Quantitative Analysis on Pinkwashing

Gabriella Schoier2017

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Chaptergreen2017

Cause-Related Marketing: A Qualitative and Quantitative Analysis on Pinkwashing

Gabriella Schoier · Patrizia De Luca

8 citations·0/0 files stored·Studies in classification, data analysis, and knowledge organization

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Consumer Behavior in Brand Consumption and Identification Environmental Sustainability in Business Corporate Social Responsibility and Sustainability

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References

1994The Commitment-Trust Theory of Relationship Marketing 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy 2000Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments 2011Greenwash: Corporate Environmental Disclosure under Threat of Audit 2012Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk 2025A Glance on Changing Workplace Dynamics Post Covid-19 in India: A Review of Psychological Employee Withdrawal Behavior 1999Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination

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2012Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Riskarticle · 17 shared references 2023The Concept of Greenwashing and its Impact on Green Trust, Green Risk, and Green Consumer Confusion: A Review-Based Studyarticle · 14 shared references 2021Consumer confusion: a systematic review and research directionsreview · 9 shared references 2018How Corporate Sharewashing Practices Undermine Consumer Trustarticle · 9 shared references 2017A More Comprehensive View of Consumer Confusion: Scale Developmentarticle · 9 shared references 2015Investigating consumer confusion in the retailing context: the causes and outcomesarticle · 8 shared references

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Year2017

Typechapter

Published2017-01-01

VenueStudies in classification, data analysis, and knowledge organization

ISSN-L1431-8814

Languageen

Citations8

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/978-3-319-55723-6_25

openalex_workW2624680966

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