SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Cause-Related Marketing: A Qualitative and Quantitative Analysis on Pinkwashing
16 references·0 citing·51 second hop
Cause-Related Marketing: A Qualitative and Quantitative Analysis on Pinkwashing (2017)Cause-Related Marketing: A Qualitative an…A Glance on Changing Workplace Dynamics Post Covid-19 in India: A Review of Psychological Employee Withdrawal Behavior (2025)A Glance on Changing Workplac…Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk (2012)Greenwash and Green Trust: Th…Greenwash: Corporate Environmental Disclosure under Threat of Audit (2011)Greenwash: Corporate Environm…The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction (2010)The effect of consumer confus…Consumer confusion proneness: scale development, validation, and application (2007)Consumer confusion proneness:…Characteristics of research on green marketing (2007)Characteristics of research o…Towards a Conceptual Model of Consumer Confusion (2005)Towards a Conceptual Model of…The Nature of and Conditions for Online Trust (2003)The Nature of and Conditions …Customer Confusion: The Mobile Phone Market (2000)Customer Confusion: The Mobil…Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments (2000)Agency and Trust Mechanisms i…Marketing causes and implications of consumer confusion (1999)Marketing causes and implicat…Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination (1999)Green marketing and Ajzen’s t…Power and Trust: Critical Factors in the Adoption and Use of Electronic Data Interchange (1997)Power and Trust: Critical Fac…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)Determinants of Long-Term Ori…Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy (1988)Cause-Related Marketing: A Co…The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Generation Y female consumer decision‐making styles (2003)The importance of packaging attributes: a conjoint analysis approach (2007)Prospect Theory: An Analysis of Decision under Risk (1979)Economic Action and Social Structure: The Problem of Embeddedness (1985)Prospect theory: An analysis of decision under risk (1988)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)E‐satisfaction and e‐loyalty: A contingency framework (2003)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Understanding Attitudes and Predicting Social Behavior (1980)From Intentions to Actions: A Theory of Planned Behavior (1985)The theory of planned behavior (1991)Application of the Theory of Planned Behavior to green hotel choice: Testing the effect of environmental friendly activities (2009)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Predicting green product consumption using theory of planned behavior and reasoned action (2015)Business and Society (1963)A Contingency Framework for Understanding Ethical Decision Making in Marketing (1985)Effectiveness as Paradox: Consensus and Conflict in Conceptions of Organizational Effectiveness (1986)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Corporate Social Responsibility Theories: Mapping the Territory (2004)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Enhance green purchase intentions (2012)The Means and End of Greenwash (2015)How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)The Evolution of Cooperation (1981)The Economic Institutions of Capitalism (1987)Between Trust and Control: Developing Confidence in Partner Cooperation in Alliances (1998)E-commerce: the role of familiarity and trust (2000)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Exchange and Power in Social Life (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. (1990)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Inequity In Social Exchange (1965)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model (2003)External Control of Organizations: Resource Dependence Perspective (2011)Economics, Organization and Management. (1993)Misery Loves Companies: Rethinking Social Initiatives by Business (2003)Revisiting the relation between environmental performance and environmental disclosure: An empirical analysis (2007)Institutional Complexity and Organizational Responses (2011)ESG performance and firm value: The moderating role of disclosure (2017)Corporate Green Bonds (2018)Why Do Consumers Buy Counterfeit Luxury Brands? (2009)How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication (2011)
this work references cited by second hop

References

  • 1994The Commitment-Trust Theory of Relationship Marketing23,031 cited
  • 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,728 cited
  • 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
  • 2000Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments1,635 cited
  • 2011Greenwash: Corporate Environmental Disclosure under Threat of Audit1,621 cited
  • 2012Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk1,426 cited
  • 2025A Glance on Changing Workplace Dynamics Post Covid-19 in India: A Review of Psychological Employee Withdrawal Behavior1,243 cited
  • 1999Green marketing and Ajzen’s theory of planned behaviour: a cross‐market examination1,086 cited
  • 1997Power and Trust: Critical Factors in the Adoption and Use of Electronic Data Interchange1,007 cited
  • 1999Marketing causes and implications of consumer confusion296 cited
  • 2010The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction256 cited
  • 2000Customer Confusion: The Mobile Phone Market245 cited
  • 2007Consumer confusion proneness: scale development, validation, and application240 cited
  • 2007Characteristics of research on green marketing225 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2005Towards a Conceptual Model of Consumer Confusion195 cited
  • 2003The Nature of and Conditions for Online Trust176 cited
  • Cited by

    No citing works inside the corpus for this window.