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Kenneth J. Roering · Study

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Kenneth J. Roering

6 works· latest 1985· 2 institutionscluster: provisional

h-index6

i106

Citations643

Works here6

74

75

76

77

78

85

Most cited in this library

The Organization of Marketing Activities: A Contingency Theory of Structure and Performance1985 · 560 citations
Commitment to future interaction in marketing transactions.1975 · 26 citations
Essentials of Consumer Behavior1977 · 19 citations
The effects of commitment to future interaction in single plays of three games1974 · 18 citations
Social structures and the flow of scientific information in public agencies: an ideal design1978 · 10 citations

Works

6 shown

The Organization of Marketing Activities: A Contingency Theory of Structure and Performance

Journal of Marketing·1985·3 authors

560citations

Social structures and the flow of scientific information in public agencies: an ideal design

Research Policy·1978·3 authors

10citations

Essentials of Consumer Behavior

Journal of Marketing·1977·3 authors·other

19citations

An evaluation of marketing practices: Businessmen, housewives and students

Journal of Business Research·1976·3 authors

10citations

Commitment to future interaction in marketing transactions.

Journal of Applied Psychology·1975·3 authors

26citations

The effects of commitment to future interaction in single plays of three games

Systems Research and Behavioral Science·1974·3 authors

18citations