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Bruce H. Clark

14 works· latest 2012· 1 institutionscluster: provisional

h-index14

i1014

Citations1,984

Works here14

Most cited in this library

Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives2002 · 289 citations
Marketing Performance Measures: History and Interrelationships1999 · 288 citations
Dashboards as a Service2009 · 257 citations
Managerial Identification of Competitors1999 · 236 citations
Marketing Performance Assessment1990 · 179 citations

Works

14 shown

Customer relationship management processes: How faithful are business-to-business firms to customer profitability?

Industrial Marketing Management·2012·3 authors

47citations

Dashboards as a Service

Journal of Service Research·2009·8 authors

257citations

An Information Processing Model of Marketing Performance Measurement

The Journal of Marketing Theory and Practice·2006·3 authors

108citations

Organizational motivation, opportunity and ability to measure marketing performance

Journal of Strategic Marketing·2005·3 authors

62citations

Marketing productivity, marketing audits, and systems for marketing performance assessment: integrating multiple perspectives

Journal of Business Research·2002·3 authors

289citations

Measuring performance: The marketing perspective

Cambridge University Press eBooks·2002·1 author·chapter

37citations

A summary of thinking on measuring the value of marketing

Journal of Targeting Measurement and Analysis for Marketing·2001·1 author·Open access

35citations

Marketing performance measurement: evolution of research and practice

International Journal of Business Performance Management·2001·2 authors

78citations

Managerial perceptions of marketing performance: efficiency, adaptability, effectiveness and satisfaction

Journal of Strategic Marketing·2000·1 author

132citations

Marketing Performance Measures: History and Interrelationships

Journal of Marketing Management·1999·1 author

288citations

Managerial Identification of Competitors

Journal of Marketing·1999·2 authors·Open access

236citations

Deterrence, Reputations, and Competitive Cognition

Management Science·1998·2 authors

178citations

Perceiving competitive reactions: The value of accuracy (and paranoia)

Marketing Letters·1996·2 authors·Open access

58citations

Marketing Performance Assessment

Journal of Marketing·1990·3 authors

179citations