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Pravin Nath · Study

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Pravin Nath

8 works· latest 2022· 3 institutionscluster: provisionalORCID 0000-0001-6956-9340

h-index8

i108

Citations750

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Most cited in this library

Chief Marketing Officers: A Study of Their Presence in Firms'Top Management Teams2008 · 341 citations
Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams2010 · 130 citations
Chief marketing officer presence and firm performance: assessing conditions under which the presence of other C-level functional executives matters2020 · 72 citations
Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms’ Top Management Teams2011 · 59 citations
Shedding light on the CMO revolving door: a study of the antecedents of Chief Marketing Officer turnover2016 · 47 citations

Works

8 shown

Sustainability Communications and Corporate Brand Associations

Journal of Sustainable Marketing·2022·3 authors·Open access

15citations

Chief marketing officer presence and firm performance: assessing conditions under which the presence of other C-level functional executives matters

Journal of the Academy of Marketing Science·2020·2 authors

72citations

Antecedents of market orientation: marketing CEOs, CMOs, and top management team marketing experience

Marketing Letters·2018·2 authors

45citations

How complexity impacts salesperson counterproductive behavior: The mediating role of moral disengagement

Journal of Business Research·2018·4 authors

41citations

Shedding light on the CMO revolving door: a study of the antecedents of Chief Marketing Officer turnover

Journal of the Academy of Marketing Science·2016·2 authors

47citations

Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms’ Top Management Teams

Journal of Marketing·2011·2 authors

59citations

Marketing in the C-Suite: A Study of Chief Marketing Officer Power in Firms' Top Management Teams

Journal of Marketing·2010·2 authors

130citations

Chief Marketing Officers: A Study of Their Presence in Firms'Top Management Teams

Journal of Marketing·2008·2 authors

341citations