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Claire Allison Stammerjohan · Study
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Author
Claire Allison Stammerjohan
3 works
· latest 2005
· 1 institutions
cluster: provisional
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496
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3
02
05
Most cited in this library
BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES
2005 · 297 citations
AN EMPIRICAL INVESTIGATION OF THE INTERACTION BETWEEN PUBLICITY, ADVERTISING, AND PREVIOUS BRAND ATTITUDES AND KNOWLEDGE
2005 · 170 citations
Trait and Situational Antecedents to Non-Consumption
2002 · 29 citations
Works
3 shown
AN EMPIRICAL INVESTIGATION OF THE INTERACTION BETWEEN PUBLICITY, ADVERTISING, AND PREVIOUS BRAND ATTITUDES AND KNOWLEDGE
Journal of Advertising
·
2005
·
4 authors
170
citations
BANNER ADVERTISER-WEB SITE CONTEXT CONGRUITY AND COLOR EFFECTS ON ATTENTION AND ATTITUDES
Journal of Advertising
·
2005
·
3 authors
297
citations
Trait and Situational Antecedents to Non-Consumption
ACR North American Advances
·
2002
·
1 author
29
citations