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K.R. Jayasimha · Study

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K.R. Jayasimha

11 works· latest 2024· 1 institutionscluster: provisional

h-index8

i107

Citations241

Works here11

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Most cited in this library

Service failures after online flash sales: role of deal proneness, attribution, and emotion2018 · 51 citations
Service delivery innovation architecture: An empirical study of antecedents and outcomes2014 · 41 citations
Impact of software as a service (SaaS) on software acquisition process2020 · 38 citations
I complain for your good? Re-examining consumer advocacy2015 · 27 citations
Addressing customer misbehavior contagion in access-based services2021 · 25 citations

Works

11 shown

Consumer’s Re-Participation in Online Flash Sale after Service Failure: A Moderated-Mediation Study

Journal of Global Marketing·2024·2 authors

7citations

Addressing customer misbehavior contagion in access-based services

Journal of Services Marketing·2021·3 authors

25citations

Contamination fear and ABS during COVID-19

Journal of Services Marketing·2021·3 authors

6citations

Impact of software as a service (SaaS) on software acquisition process

Journal of Business and Industrial Marketing·2020·3 authors

38citations

Divergence or Relevance in Advertisements: What Works in Emerging Markets? Evidence from Indian Consumers

Journal of Global Marketing·2020·4 authors

10citations

Brand verbs: brand synonymity and brand leadership

Journal of Brand Management·2018·2 authors

8citations

Service failures after online flash sales: role of deal proneness, attribution, and emotion

Journal of service management·2018·4 authors

51citations

Consumer advocacy: Examining the feeling and doing following a failed service encounter

Journal of Retailing and Consumer Services·2016·2 authors

20citations

I complain for your good? Re-examining consumer advocacy

Journal of Strategic Marketing·2015·2 authors

27citations

Service delivery innovation architecture: An empirical study of antecedents and outcomes

IIMB Management Review·2014·1 author·Open access

8citations

Service delivery innovation architecture: An empirical study of antecedents and outcomes

IIMB Management Review·2014·2 authors·Open access

41citations