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ArticleBrand verbs: brand synonymity and brand leadership

Siva M. Kumar2018

Article2018

Brand verbs: brand synonymity and brand leadership

Siva M. Kumar · K.R. Jayasimha

8 citations·0/0 files stored·Journal of Brand Management

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Intellectual Property Law

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1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1975How To Do Things With Words 1963Experimental and Quasi-Experimental Designs for Research 2025Advances in Consumer Research 1998Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification.2020Best practices in exploratory factor analysis: four recommendations for getting the most from your analysis 1957The Measurement of Meaning 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research

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Year2018

Typearticle

Published2018-05-16

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations8

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1057/s41262-018-0115-3

openalex_workW2805024907

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