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Brand verbs: brand synonymity and brand leadership
16 references·0 citing·34 second hop
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References

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  • 2025Advances in Consumer Research13,264 cited
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  • 2024Principles of Categorization3,850 cited
  • 2005Why should i share? examining social capital and knowledge contribution in electronic networks of practice

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3,534 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
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