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Béatrice Parguel · Study
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Author
Béatrice Parguel
22 works
· latest 2023
· 5 institutions
cluster: provisional
ORCID 0000-0002-2329-6137
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17
Citations
2,298
Works here
22
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Most cited in this library
How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication
2011 · 1,024 citations
Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'
2015 · 363 citations
Sustainability of the sharing economy in question: When second-hand peer-to-peer platforms stimulate indulgent consumption
2017 · 259 citations
How price display influences consumer luxury perceptions
2015 · 116 citations
Digital subsistence entrepreneurs on Facebook
2018 · 78 citations
Works
22 shown
Unpacking nontarget majority consumers’ responses to modest fashion: how market controversy perpetuates marketplace exclusion
Journal of Marketing Management
·
2023
·
2 authors
·
Open access
7
citations
Beyond greenwashing: Addressing ‘the great illusion’ of green advertising
Revue de l’organisation responsable
·
2021
·
2 authors
·
Open access
18
citations
The not-so-odd couple: Odd pricing in a luxury context
Journal of Business Research
·
2021
·
3 authors
·
Open access
14
citations
HOW FACEBOOK CONTRIBUTE TO THE RE-EMERGENCE OF SUBSISTENCE MARKETS IN DEVELOPED COUNTRIES
Global Fashion Management Conference
·
2018
·
3 authors
·
other
0
citations
How Facebook digital features contribute to the re-emergence of subsistence markets in developed countries
HAL
·
2018
·
3 authors
·
other
0
citations
Digital subsistence entrepreneurs on Facebook
Technological Forecasting and Social Change
·
2018
·
3 authors
·
Open access
78
citations
Marketing et pauvreté
EMS Editions eBooks
·
2017
·
3 authors
·
chapter
0
citations
Sustainability of the sharing economy in question: When second-hand peer-to-peer platforms stimulate indulgent consumption
Technological Forecasting and Social Change
·
2017
·
3 authors
·
Open access
259
citations
“Thinking Outside the Packaging Box”: Should Brands Consider Store Shelf Context When Eliminating Overpackaging?
Journal of Business Ethics
·
2017
·
4 authors
·
Open access
52
citations
Coping with copies: The influence of risk perceptions in luxury counterfeit consumption in GCC countries
Journal of Business Research
·
2016
·
3 authors
67
citations
The double-edge effect of retailers’ cause-related marketing
International Journal of Retail & Distribution Management
·
2016
·
2 authors
·
Open access
51
citations
Is Bigger Always Better? the Unit Effect in Carbon Emissions Information
SSRN Electronic Journal
·
2016
·
3 authors
·
preprint
·
Open access
12
citations
Is bigger always better? The unit effect in carbon emissions information
International Journal of Research in Marketing
·
2015
·
3 authors
·
Open access
24
citations
How price display influences consumer luxury perceptions
Journal of Business Research
·
2015
·
3 authors
·
Open access
116
citations
Consumer responses to elimination of overpackaging on private label products
International Journal of Retail & Distribution Management
·
2015
·
3 authors
47
citations
Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'
International Journal of Advertising
·
2015
·
3 authors
363
citations
Investigating Potential Misleading Effects of Executional Cues in Marketing
HAL
·
2014
·
3 authors
·
other
0
citations
How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication
Journal of Business Ethics
·
2011
·
3 authors
1,024
citations
Building brand equity with environmental communication: an empirical investigation in France
EuroMed Journal of Business
·
2011
·
2 authors
·
Open access
71
citations
Competitive advertising within store flyers: A win–win strategy?
Journal of Retailing and Consumer Services
·
2010
·
3 authors
·
Open access
42
citations
La communication sociétale : entre opportunités et risques d’opportunisme
Décisions Marketing
·
2010
·
3 authors
·
Open access
34
citations
Valeur et sincérité perçues d'une promotion multi-mécanismes
Recherche et Applications en Marketing (French Edition)
·
2006
·
4 authors
·
Open access
19
citations