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Is Bigger Always Better? the Unit Effect in Carbon Emissions Information · Study

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PreprintIs Bigger Always Better? the Unit Effect in Carbon Emissions Information

Romain Cadario2016

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Preprintgreen2016

Is Bigger Always Better? the Unit Effect in Carbon Emissions Information

Romain Cadario · Béatrice Parguel · Florence Benoît-Moreau

12 citations·0/0 files stored·SSRN Electronic Journal

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Decision-Making and Behavioral Economics Consumer Market Behavior and Pricing Environmental Sustainability in Business

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References

2006Numeracy and Decision Making 2012Development and Testing of an Abbreviated Numeracy Scale: A Rasch Analysis Approach 2015Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'1994The Easy Path From Many To Much: the Numerosity Heuristic 2008Visual Marketing: From Attention to Action 2003Foreground:background salience: Explaining the effects of graphical displays on risk avoidance 2011How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons 2009Six of One, Half Dozen of the Other

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2019Units of time do matter: How countdown time units affect consumers’ intentions to participate in group-buying offers 2024Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors 2019Same price, different perception: Measurement-unit effects on price-level perceptions and purchase intentions 2023Better decision making through objective numeracy and numeric self-efficacy 2021Context and meaningfulness in energy efficiency labeling: Real estate listings

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2015Is bigger always better? The unit effect in carbon emissions informationarticle · 8 shared references 2018Making Each Unit Count: The Role of Discretizing Units in Quantity Expressionsarticle · 5 shared references 2011Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbersarticle · 4 shared references 2011How and Why 1 Year Differs from 365 Days: A Conversational Logic Analysis of Inferences from the Granularity of Quantitative Expressionsarticle · 4 shared references 2019The Role of Numbers in the Customer Journeyarticle · 4 shared references 2016Ratio Bias and Policy Preferences: How Equivalency Framing of Numbers Can Affect Attitudesarticle · 4 shared references

Details

Year2016

Typepreprint

Published2016-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations12

Files0 public / 0

ShelfDecision-Making and Behavioral Economics

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doi10.2139/ssrn.3309209

openalex_workW2109429928

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2021Attribute specification effect on hedonic and utilitarian options

2024A Numeracy-Task interaction model of perceived differences

2021The unit effect from a performance management perspective