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Is Bigger Always Better? the Unit Effect in Carbon Emissions Information

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References

2006Numeracy and Decision Making1,178 cited
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2015Can evoking nature in advertising mislead consumers? The power of ‘executional greenwashing'363 cited
1994The Easy Path From Many To Much: the Numerosity Heuristic319 cited
2008Visual Marketing: From Attention to Action202 cited
2003Foreground:background salience: Explaining the effects of graphical displays on risk avoidance166 cited
2011How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons165 cited
2009Six of One, Half Dozen of the Other135 cited
2013Metric and Scale Design as Choice Architecture Tools104 cited

Cited by

2019Units of time do matter: How countdown time units affect consumers’ intentions to participate in group-buying offers37 cited
2024Consumer-driven climate mitigation: Exploring barriers and solutions in studying higher mitigation potential behaviors30 cited
2019Same price, different perception: Measurement-unit effects on price-level perceptions and purchase intentions25 cited
2020Marketing Research on Environmental Sustainability9 cited
2021Context and meaningfulness in energy efficiency labeling: Real estate listings

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8 cited

2023Better decision making through objective numeracy and numeric self-efficacy8 cited

2021Attribute specification effect on hedonic and utilitarian options2 cited

2024A Numeracy-Task interaction model of perceived differences2 cited

2021The unit effect from a performance management perspective1 cited