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Using Visual Design to Improve Customer Perceptions of Online Assortments · Study

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ArticleUsing Visual Design to Improve Customer Perceptions of Online Assortments

Barbara E. Kahn2016

Article2016

Using Visual Design to Improve Customer Perceptions of Online Assortments

Barbara E. Kahn

188 citations·0/0 files stored·Journal of Retailing

No readable copy stored yet — this record is metadata only.

Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Packaging Perceptions and Trends

Abstract

No abstract was published for this record.

Citations in this library

Stored only when both papers are in the corpus — 188 citations exist upstream.

References

1957A Theory of Cognitive Dissonance 2017A Theory of Cognitive Dissonance 2011Thinking, Fast and Slow 1977Telling more than we can know: Verbal reports on mental processes.1998Eye movements in reading and information processing: 20 years of research.1968Attitudinal effects of mere exposure.1986Mental Representations: A Dual Coding Approach 2000When choice is demotivating: Can one desire too much of a good thing?

Cited by

2020COVID-19: fear appeal favoring purchase behavior towards personal protective equipment 2021Customer engagement and purchase intention in live-streaming digital marketing platforms 2022How background visual complexity influences purchase intention in live streaming: The mediating role of emotion and the moderating role of gender 2022Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact 2019Challenges at the marketing–operations interface in omni-channel retail environments 2020Visual Design Cues Impacting Food Choice: A Review and Future Research Agenda 2021Building consumer loyalty through e-shopping experiences: The mediating role of emotions 2019Components of visual perception in marketing contexts: a conceptual framework and review

Details

Year2016

Typearticle

Published2016-12-20

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations188

Files0 public / 0

ShelfConsumer Retail Behavior Studies

Identifiers

doi10.1016/j.jretai.2016.11.004

openalex_workW2563972077

Links

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